Different Issues That Arise With Online Storefronts (And How To Handle Them)
Owning your own ecommerce store can be a great way to make a living. Even if your online store isn't your primary source of income, it can also be a great way to turn a hobby into a small source of side income. However, owning and operating an online storefront can present some issues from time to time. While many transactions go completely smoothly and without any issues, sometimes there are in fact problems. Here are some common issues that arise with online storefronts and how you can handle them as the business owner.
Packages Don't Arrive To Their Intended Recipient
When the mail service drops the ball, you're put into a difficult situation as the business owner. You've done everything right on your part, but you still look like an irresponsible retailer. It's always a good idea to get a tracking number for every order so that you can keep track of where the shipments are. If the mail service, either private or state, fails to deliver a package, contact them as soon as you are made aware of the problem. If you have insurance on the package, they are liable for the cost of the shipment. Unfortunately, if you don't have insurance, you are obligated to either ship out a replacement product or to refund the cost of the purchase.
Customer Is Unhappy With Your Product
In a perfect world, customers would always love everything that they buy from us. In the real world, however, customers are frequently unhappy with what they've bought. Sometimes it's your fault, other times it's not. No matter what the case is, you should always promptly refund orders that don't meet the customer's expectations. Doing anything differently is the mark of a bad business. "The customer is always right" might sound like a cliche, but it's how you need to approach your business dealings.
Your Storefront Experiences Technical Difficulties
If you're receiving customer complaints that your storefront is presenting glitches and technical errors, contact whoever handles the technical side of your business immediately. For every hour that your business is inoperable, you're losing money. If you have already lost records of customer orders, send out e-mails to the appropriate parties informing them that they're order information may have been lost. A discount code or small gift certificate will prevent anyone from being unhappy with the glitch. Remember, money talks.
Operating an online storefront can present challenges, but the payoff is well worth it. Not only can you make some extra money or even a primary income, but you'll be able to say that you own your own business. Nothing is more satisfying than being a business owner and having something that you can call your very own.